Middlebury

MBAG8656A-S14

Wks:Intl Mkt Dev:Stratgy &Impl

A graduate-level marketing course offering students practical guidance for analysis and implementation of international business development strategy. Anecdotally-based, course themes include the importance of formal market planning, new market evaluation, cultural considerations, formation of market and channel development strategies and remote versus local management considerations. This seminar course will be largely discussion based to flush out the fundamental market development principles presented in lectures and through the required reading. Significant reading and preparation is required prior to each session. Students will be encouraged to study material in groups in order to understand basic concepts in preparation for class time. The course is meant to provide a vehicle for open exchange of ideas and present the realities of developing international business in today’s global marketplace.

Prerequisite: none. IMGT 8571 recommended.

Course Reference Number (CRN):
20503
Subject Code:
MBAG
Course Number:
8656
Section Identifier:
A

Course

MBAG 8656

All Sections in Spring 2014 - MIIS, MIIS Workshop

Spring 2014 - MIIS, MIIS Workshop

MBAG8656A-S14 Workshop (McGibben)