FREN3305A-L05
The Language of Advertising
Le Langage de la publicité / The Language of Advertising
Composed of words and images, the language of advertising reflects the tastes and needs of a society. This course will deal with how its messages function -- through slogans, plays on words, idiomatic expressions, etc. -- as well as work on verbal desecription of the image itself. In the process, we will consider typical aspects of contemporary French and francophone civilization such as fashion, literature, art, history, cities and landscapes, and such concerns as food and health, the environment, humanitarian aid and. . . Europe.
Text Coursepack of literary texts, posters, flyers, radio and TV messages, etc., from France an the French-speaking world.
Composed of words and images, the language of advertising reflects the tastes and needs of a society. This course will deal with how its messages function -- through slogans, plays on words, idiomatic expressions, etc. -- as well as work on verbal desecription of the image itself. In the process, we will consider typical aspects of contemporary French and francophone civilization such as fashion, literature, art, history, cities and landscapes, and such concerns as food and health, the environment, humanitarian aid and. . . Europe.
Text Coursepack of literary texts, posters, flyers, radio and TV messages, etc., from France an the French-speaking world.
- Term:
- Summer 2005, LS 7 Week Session
- Location:
- Wright Memorial Theater 205(WTH 205)
- Schedule:
- 8:00am-8:59am on Monday, Tuesday, Wednesday, Thursday, Friday (Jun 24, 2005 to Aug 12, 2005)
- Type:
- Lecture
- Instructors:
- Alain Hontanx
- Subject:
- French
- Department:
- French
- Division:
- Language School
- Requirements Fulfilled:
- Levels:
- Undergraduate, Non-degree
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 60377
- Subject Code:
- FREN
- Course Number:
- 3305
- Section Identifier:
- A