Middlebury

INTD1194A-W18

Influence:The Art and Practice

Influence: the Art and Practice
The art of influence constituted one of the original liberal arts. Its central precept is trust: the sense that the speaker is genuine, speaks the truth, and shares the audience’s values. Beginning with the principles of classical rhetoric and leading up through modern decision theory and the use of influencers in social media, this course will cover established rhetorical techniques that build trust. In addition, we will practice the skills of Cicero’s five canons of oration in traditional, rich, and digital media. The class will culminate in a final project -- oration, video, persuasive essay, social-media campaign, or research paper.
Course Reference Number (CRN):
11458
Subject Code:
INTD
Course Number:
1194
Section Identifier:
A

Course

INTD 1194

All Sections in Winter 2018

Winter 2018

INTD1194A-W18 Lecture (Yeaton, Heinrichs)