Focusing on revenue generation, this course examines strategies for marketing, recruitment, and enrollment management in the study abroad, ESL/language school, and international student services sectors. Topics include the principles of marketing, defining your market segment, competitor analysis, developing marketing plans and budgets, social media and localization of marketing campaigns, data analysis, accreditation and rankings, alumni role in recruitment, internal and external collaborations, working with U.S. and international governments, and ethical dilemmas in recruitment.