IMGT8617A-F12
Glocalization Strategy & Mgmt
Adapting products and services, translating marketing materials, and localizing web sites are necessary but not sufficient for success overseas. Leaders must adapt their approaches, organizations, personnel selection and training, and their operating procedures in a responsible way to be a truly successful global business or organization. This course will identify key issues and solutions for success. The principal assignment will be to help prepare a domestic company for cross border markets.
- Term:
- Fall 2012 - MIIS
- Location:
- McGowan MG100(MGWN MG100)
- Schedule:
- 6:00pm-7:50pm on Thursday (Aug 27, 2012 to Dec 11, 2012)
- Type:
- Lecture
- Instructors:
- Ernest Scalberg
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 90459
- Subject Code:
- IMGT
- Course Number:
- 8617
- Section Identifier:
- A