Middlebury Institute of International Studies at Monterey

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Localization Market Research

The localization industry is experiencing explosive growth in language-access needs, alongside the rapidly evolving technology that is impacting traditional localization roles. This landscape could be very advantageous for our industry if lack of standardization and the race to the bottom at per word prices and sentence-by-sentence translations were not the norm. The subject of this course is the state of the localization industry in five key areas: de facto (or market-established) standards, education, regulations, technology, and localization industry standards. Students will first learn about how the United States performs in each of these areas, before presenting how a country or market of their choosing performs. The final project will be to identify an aspect of the localization industry in the country or market under research that requires standardization and to present on how that standardization could be achieved.
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TRLM 8655

All Sections in Spring 2021 - MIIS

Spring 2021 - MIIS

TRLM8655A-S21 Lecture (Brandt)