Middlebury Institute of International Studies at Monterey

Searchable Course Catalog

header image



In this course we will delve into how localization services are conceptualized, presented and ultimately sold. Students will learn how to utilize authentic sales methodologies and concepts common to the industry for diagnosing localization needs and how to match those needs with relevant services. In the process, we will cover the fundamentals of buyer behavior, localization maturity modeling, selling tactics as well as “solutions development” -- a unique practice combining all you have learned about technologies, services, sales strategies and the buyer’s mindset in order to create customized programs to resolve the most complex localization challenges. Students who are naturally extroverted; love to talk and present to an audience; and are passionate about business psychology, strategy and problem solving are a perfect fit for this course. You must be very comfortable with presenting, talking and receiving feedback in a public forum.
Course Reference Number (CRN):
Subject Code:
Course Number:
Section Identifier:


TRLM 8637

All Sections in Spring 2021 - MIIS, MIIS Workshop

Spring 2021 - MIIS, MIIS Workshop

TRLM8637A-S21 Lecture (Ritzdorf)