Management of the marketing function in global markets. This course provides a foundation for decisions such as whether or not to internationalize, which markets to enter and modes of market entry. It focuses on the design, implementation and control of the global marketing program. Such decisions include assessment of global markets, segmentation and targeting, product policy and branding, pricing, logistics and distribution and global marketing communications. It is a fast-paced, rigorous case-discussion-based course involving actual case situations and decisions from business enterprises.