Middlebury Institute of International Studies at Monterey

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TRLM9617A-S13

Glocalization Strategy & Mgmt
Use CRN 20664 to register.

Adapting products and services, translating marketing materials, and localizing web sites are necessary but not sufficient for success overseas. Leaders must adapt their approaches, organizations, personnel selection and training, and their operating procedures in a responsible way to be a truly successful global business or organization. This course will identify key issues and solutions for success. The principal assignment will be to help prepare a domestic company for cross border markets.
Course Reference Number (CRN):
20665
Subject Code:
TRLM
Course Number:
9617
Section Identifier:
A

Course

TRLM 9617

All Sections in Spring 2013 - MIIS

Spring 2013 - MIIS

TRLM9617A-S13 Lecture (Scalberg)