MBAG8617A-S13
Glocalization Strategy & Mgmt
Adapting products and services, translating marketing materials, and localizing web sites are necessary but not sufficient for success overseas. Leaders must adapt their approaches, organizations, personnel selection and training, and their operating procedures in a responsible way to be a truly successful global business or organization. This course will identify key issues and solutions for success. The principal assignment will be to help prepare a domestic company for cross border markets.
- Term:
- Spring 2013 - MIIS
- Location:
- McGowan MG102(MGWN MG102)
- Schedule:
- 6:00pm-7:50pm on Thursday (Jan 28, 2013 to May 17, 2013)
- Type:
- Lecture
- Instructors:
- Ernest Scalberg
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Cross-Listed As:
- TRLM9617A-S13
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 20664
- Subject Code:
- MBAG
- Course Number:
- 8617
- Section Identifier:
- A