IMGT8673A-F12
Intl Consumer Behavior & Mktg
The workshop will examine the effect of culture on consumer behavior through the study of consumer behavior theories and their implications for marketing practices. Specific topics that will be addressed in the workshop include:
>Consumer socialization
>Group influences on consumer behavior
>The role of emotions in consumer behavior
>Consumer satisfaction
>Consumer misbehavior: The dark side of consumer behavior
>Consumer behavior and the bigger picture: Volunteerism, philanthropy, response to cause-related marketing and corporate social responsibility practices
>Consumer socialization
>Group influences on consumer behavior
>The role of emotions in consumer behavior
>Consumer satisfaction
>Consumer misbehavior: The dark side of consumer behavior
>Consumer behavior and the bigger picture: Volunteerism, philanthropy, response to cause-related marketing and corporate social responsibility practices
- Term:
- Fall 2012 - MIIS, MIIS Workshop
- Location:
- Morse B106(MRSE B106)
- Schedule:
- 9:00am-1:00pm on Saturday, Sunday at MRSE B106 (Sep 22, 2012 to Sep 23, 2012)
9:00am-1:00pm on Saturday at MRSE B106 (Sep 29, 2012 to Sep 29, 2012)
9:00am-12:00pm on Sunday at MRSE B106 (Sep 30, 2012 to Sep 30, 2012) - Type:
- Workshop
- Instructors:
- Ryan Schill
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 90214
- Subject Code:
- IMGT
- Course Number:
- 8673
- Section Identifier:
- A