Middlebury Institute of International Studies at Monterey

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FREN3305C-L05

The Language of Advertising

Le Langage de la publicité / The Language of Advertising

Composed of words and images, the language of advertising reflects the tastes and needs of a society. This course will deal with how its messages function -- through slogans, plays on words, idiomatic expressions, etc. -- as well as work on verbal desecription of the image itself. In the process, we will consider typical aspects of contemporary French and francophone civilization such as fashion, literature, art, history, cities and landscapes, and such concerns as food and health, the environment, humanitarian aid and. . . Europe.

Text Coursepack of literary texts, posters, flyers, radio and TV messages, etc., from France an the French-speaking world.
Course Reference Number (CRN):
60409
Subject Code:
FREN
Course Number:
3305
Section Identifier:
C

Course

FREN 3305

All Sections in Summer 2005, LS 7 Week Session

Summer 2005, LS 7 Week Session

FREN3305A-L05 Lecture (Hontanx)
FREN3305B-L05 Lecture (Hontanx)
FREN3305C-L05 Lecture (Hontanx)