Middlebury Institute of International Studies at Monterey

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INTD0205A-F20

Marketing

Marketing: Formulation, Methods, and Research
Marketing is both a qualitative and a quantitative discipline. It is one of the rare business fields that actively draws upon and integrates the creative and analytical components of the liberal arts tradition. In this course students will be exposed to a broad overview of marketing principles, focusing on the application of marketing theory to for-profit, not-for-profit, and the public sectors. Cause marketing and social marketing techniques will also be discussed to determine their utility in combating social ills and promoting favorable public health behaviors and outcomes. As the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, students will be exposed to digital designing and marketing, which are driven by a sound understanding of consumer segmentation, brand positioning, distinct product benefits, and relevant in-market executions. (INTD 0120) Introductory statistics course recommended. 3 hrs. lect.
Course Reference Number (CRN):
92027
Subject Code:
INTD
Course Number:
0205
Section Identifier:
A

Course

INTD 0205

All Sections in Fall 2020

Fall 2020

INTD0205A-F20 Lecture (Biswas)