IEMG8520A-S21
Intl Educ Marketing/Recruiting
International Education Marketing and Recruiting
This course introduces the fundamental essentials of marketing and recruiting as a managerial process. Students who complete the course will understand how to make decisions as managers in educational organizations responsible for defining and operating recruiting and marketing strategies according to their selected mission. This decision-making process includes understanding how to identify and evaluate target market opportunities, define and articulate a value proposition for an educational service, and develop a promotional strategy that takes into consideration competitors and price sensitivities of the target market.
- Term:
- Spring 2021 - MIIS, MIIS Second Half of Term
- Location:
- Middlebury Institute, CA
- Schedule:
- 10:00am-11:50am on Monday, Wednesday (Mar 24, 2021 to May 14, 2021)
- Type:
- Lecture
- Instructors:
- Daniel Chatham
- Subject:
- International Education Mgmt
- Department:
- International Education Mgmt
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 21909
- Subject Code:
- IEMG
- Course Number:
- 8520
- Section Identifier:
- A