MBAG8603A-S13
Social Marketing
The workshop will focus on how marketing strategies and techniques can be applied to address social issues and to improve the well-being of the community in both developed and developing countries. Examples and cases of social marketing campaigns will be integrated within the workshop.
- Term:
- Spring 2013 - MIIS, MIIS Workshop
- Location:
- McGowan MG102(MGWN MG102)
- Schedule:
- 6:00pm-9:00pm on Friday at MGWN MG102 (Apr 5, 2013 to Apr 5, 2013)
9:00am-5:00pm on Saturday at MGWN MG102 (Apr 6, 2013 to Apr 6, 2013)
9:00am-3:00pm on Sunday at MGWN MG102 (Apr 7, 2013 to Apr 7, 2013) - Type:
- Workshop
- Instructors:
- Vassilis Dalakas
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 20492
- Subject Code:
- MBAG
- Course Number:
- 8603
- Section Identifier:
- A