MBAG8656A-F15
Intl Mkt Dev:Stratgy &Impl
A graduate-level marketing course offering students practical guidance for analysis and implementation of international business development strategy. Anecdotally-based, course themes include the importance of formal market planning, new market evaluation, cultural considerations, formation of market and channel development strategies and remote versus local management considerations. This seminar course will be largely discussion based to flush out the fundamental market development principles presented in lectures and through the required reading. Significant reading and preparation is required prior to each session. Students will be encouraged to study material in groups in order to understand basic concepts in preparation for class time. The course is meant to provide a vehicle for open exchange of ideas and present the realities of developing international business in today’s global marketplace.
Prerequisite: none. IMGT 8571 recommended.
- Term:
- Fall 2015 - MIIS, MIIS Workshop
- Location:
- McGowan MG102(MGWN MG102)
- Schedule:
- 4:00pm-7:00pm on Friday at MGWN MG102 (Nov 20, 2015 to Nov 20, 2015)
9:00am-5:00pm on Saturday at MGWN MG102 (Nov 21, 2015 to Nov 21, 2015)
9:00am-3:00pm on Sunday at MGWN MG102 (Nov 22, 2015 to Nov 22, 2015) - Type:
- Workshop
- Instructors:
- Kevin McGibben
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled:
- Levels:
- MIIS Graduate
- Availability:
- View availability, prerequisites, and other requirements.
- Course Reference Number (CRN):
- 90459
- Subject Code:
- MBAG
- Course Number:
- 8656
- Section Identifier:
- A