Middlebury Institute of International Studies at Monterey

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TRLM8636A-S18

Marketing for Localizers

This course encompasses both a general introduction to principles of international marketing and a specialized look at marketing for localizers.

General principles of international marketing taught will include but not be limited to the following: understanding consumer behavior through marketing research; developing international marketing positioning using an appropriate marketing mix of product, price, distribution, and promotion strategy; and adapting branding, advertising, and other marketing communications for international markets.

Throughout the course, cases and lesson examples will place special focus on marketing from the following two perspectives: (1) international and cross-cultural marketing of companies that use translation and localization services – including best practices for localizing related marketing content – and (2) marketing of language services.

Course Reference Number (CRN):
21282
Subject Code:
TRLM
Course Number:
8636
Section Identifier:
A

Course

TRLM 8636

All Sections in Spring 2018 - MIIS, MIIS Workshop

Spring 2018 - MIIS, MIIS Workshop

TRLM8636A-S18 Lecture (Wooten)