Middlebury Institute of International Studies at Monterey

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IEMG8520A-F12

Intl Educ Marketing/Recruiting

Focusing on revenue generation, this course examines strategies for marketing, recruitment, and enrollment management in the study abroad, ESL/language school, and international student services sectors. Topics include the principles of marketing, defining your market segment, competitor analysis, developing marketing plans and budgets, social media and localization of marketing campaigns, data analysis, accreditation and rankings, alumni role in recruitment, internal and external collaborations, working with U.S. and international governments, and ethical dilemmas in recruitment.
Course Reference Number (CRN):
90445
Subject Code:
IEMG
Course Number:
8520
Section Identifier:
A

Course

IEMG 8520

All Sections in Fall 2012 - MIIS

Fall 2012 - MIIS

IEMG8520A-F12 Lecture (Stoffers, Schill)