Course Catalog

MBAG8677

Intl Marketing Research

This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.

Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:
IMGT8677 *

Sections

Fall 2014 - MIIS

MBAG8677A-F14 Lecture (Kropp)

Spring 2014 - MIIS

MBAG8677A-S14 Lecture (Kropp)