Course Catalog

IMGT8677

Intl Marketing Research

This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.
Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:

Sections

Fall 2012 - MIIS

IMGT8677A-F12 Lecture (Kropp)

Fall 2011 - MIIS

IMGT8677A-F11 Lecture (Kropp)

Fall 2010 - MIIS

IMGT8677A-F10 Lecture (Kropp)

Fall 2009 - MIIS

IMGT8677A-F09 Lecture (Kropp)