Course Catalog

MBAG8603

Social Marketing

The workshop will focus on how marketing strategies and techniques can be applied to address social issues and to improve the well-being of the community in both developed and developing countries. Examples and cases of social marketing campaigns will be integrated within the workshop.

Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:
IMGT8603 *

Sections

Spring 2013 - MIIS

MBAG8603A-S13 Workshop (Dalakas)