Course Catalog

IMGT8603

Social Marketing

The workshop will focus on how marketing strategies and techniques can be applied to address social issues and to improve the well-being of the community in both developed and developing countries. Examples and cases of social marketing campaigns will be integrated within the workshop.

Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:

Sections

Spring 2012 - MIIS

IMGT8603A-S12 Workshop (Dalakas)