This course introduces students to foundations in applied investment analysis relevant for both financial and business managers, investment managers, analysts and marketing/media specialists covering investment, financial markets and personal finance. The course explores the basic foundations of investment choices, investors’ behaviour and underlying theoretical models of investment returns, and risks-returns interactions in broadly defined financial markets. The main objective of the course is to introduce the students to a model-based thinking about the financial markets, investors behaviour and applied portfolio theory including efficient frontier mathematics and active portfolio management. While most of the emphasis in this class is on traditional investments analysis, we incorporate how accounting for extra-financial risk may alter portfolio selection.