Middlebury

ENPG 9598

Strategic Communications

The course will explore the principles, evolution and professional practice of public relations with an emphasis on crisis communications. We will do so with a specific examination of the strategies, concepts and tools used to execute an effective public relations campaign or initiative. In addition, we will assess how to and counter harmful events or actions to a company's brand. The class do so with heavy emphasis on student participation and student interaction.
Subject:
Environmental Policy and Mgmt
Department:
Intl Environmental Policy
Division:
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:
IEPG 8598 *
IPOL 8598 *

Sections in Fall 2013 - MIIS, MIIS First Half of Term