Middlebury

MBAG 8687

Global Marketing Management

Management of the marketing function in global markets. This course provides a foundation for decisions such as whether or not to internationalize, which markets to enter and modes of market entry. It focuses on the design, implementation and control of the global marketing program. Such decisions include assessment of global markets, segmentation and targeting, product policy and branding, pricing, logistics and distribution and global marketing communications. It is a fast-paced, rigorous case-discussion-based course involving actual case situations and decisions from business enterprises.
Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:

Sections

Fall 2018 - MIIS, MIIS First Half of Term

MBAG8687A-F18 Lecture (Sciglimpaglia)

Fall 2017 - MIIS, MIIS First Half of Term

MBAG8687A-F17 Lecture (Sciglimpaglia)