Middlebury

INTD 0205

Marketing

Marketing: Formulation, Methods, and Research
Marketing is both a qualitative and a quantitative discipline. It is one of the rare business fields that actively draws upon and integrates the creative and analytical components of the liberal arts tradition. In this course students will be exposed to a broad overview of marketing principles, focusing on the application of marketing theory to for-profit, not-for-profit, and the public sectors. Cause marketing and social marketing techniques will also be discussed to determine their utility in combating social ills and promoting favorable public health behaviors and outcomes. As the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, students will be exposed to digital designing and marketing, which are driven by a sound understanding of consumer segmentation, brand positioning, distinct product benefits, and relevant in-market executions. (INTD 0120) Introductory statistics course recommended. 3 hrs. lect.
Subject:
Interdepartmental
Department:
Interdepartmental
Division:
Interdisciplinary
Requirements Fulfilled:

Sections

Fall 2023

INTD0205A-F23 Lecture

Fall 2022

INTD0205A-F22 Lecture (Biswas)

Fall 2021

INTD0205A-F21 Lecture (Biswas)

Fall 2020

INTD0205A-F20 Lecture (Biswas)

Fall 2019

INTD0205A-F19 Lecture (Nguyen)
INTD0205Z-F19 Discussion (Nguyen)