The workshop will examine the effect of culture on consumer behavior through the study of consumer behavior theories and their implications for marketing practices. Specific topics that will be addressed in the workshop include:

>Consumer socialization

>Group influences on consumer behavior

>The role of emotions in consumer behavior

>Consumer satisfaction

>Consumer misbehavior: The dark side of consumer behavior

>Consumer behavior and the bigger picture: Volunteerism, philanthropy, response to cause-related marketing and corporate social responsibility practices