An introduction to the fundamentals of corporate campaigning, largely focused on the environmental movement and specifically upon ongoing ocean conservation efforts spearheaded by various non-governmental organizations that interact with the North American corporate, governmental, and philanthropic sectors. The course spans two weekends, the first of which concentrates on a history of environmental activism and its role within geopolitics. The second weekend focuses on the quintessential strategy and tactics of corporate campaigning, and on the principles of human dynamics and communication integral to the process (but all too often overlooked).

COURSE OBJECTIVES

Students successfully completing this course will be able to:

• Understand the roots and current state of contemporary environmental activism

• Appreciate more fully the role of environmental activism in geopolitics

• Identify and understand the roles of and responses to key environmental crises by specific governments

• Understand the core concepts underpinning corporate campaign development and execution

• Successfully analyze a campaign landscape and apply its topography advantageously using sound strategic and tactical concepts

• Acquire competencies (knowledge, skills and attitudes) to participate effectively in environmental corporate campaigning