Middlebury Institute of International Studies at Monterey

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MBAG 8656

Intl Mkt Dev:Stratgy &Impl

A graduate-level marketing course offering students practical guidance for analysis and implementation of international business development strategy. Anecdotally-based, course themes include the importance of formal market planning, new market evaluation, cultural considerations, formation of market and channel development strategies and remote versus local management considerations. This seminar course will be largely discussion based to flush out the fundamental market development principles presented in lectures and through the required reading. Significant reading and preparation is required prior to each session. Students will be encouraged to study material in groups in order to understand basic concepts in preparation for class time. The course is meant to provide a vehicle for open exchange of ideas and present the realities of developing international business in today’s global marketplace.

Prerequisite: none. IMGT 8571 recommended.

Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:
IMGT 8656 *

Sections in Spring 2016 - MIIS, MIIS Second Half of Term

Spring 2016 - MIIS, MIIS Workshop

MBAG8656A-S16 Workshop (McGibben)