Middlebury Institute of International Studies at Monterey

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TRLM 8637

LoclizatnSales&SolutnDevlpmnt

In this course we will delve into how localization services are conceptualized, presented and ultimately sold. Students will learn how to utilize authentic sales methodologies and concepts common to the industry for diagnosing localization needs and how to match those needs with relevant services. In the process, we will cover the fundamentals of buyer behavior, localization maturity modeling, selling tactics as well as “solutions development” -- a unique practice combining all you have learned about technologies, services, sales strategies and the buyer’s mindset in order to create customized programs to resolve the most complex localization challenges. Students who are naturally extroverted; love to talk and present to an audience; and are passionate about business psychology, strategy and problem solving are a perfect fit for this course. You must be very comfortable with presenting, talking and receiving feedback in a public forum.
Subject:
TI - Localization Management
Department:
Translation & Interpretation
Division:
Transltn, Interpret & Lang Edu
Requirements Fulfilled:

Sections

Spring 2021 - MIIS, MIIS Workshop

TRLM8637A-S21 Lecture (Ritzdorf)

Spring 2020 - MIIS, MIIS Workshop

TRLM8637A-S20 Lecture (Ritzdorf)
TRLM8637B-S20 Lecture (Ritzdorf)