Middlebury Institute of International Studies at Monterey

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IEMG 8520

Intl Educ Marketing/Recruiting

International Education Marketing and Recruiting

This course introduces the fundamental essentials of marketing and recruiting as a managerial process. Students who complete the course will understand how to make decisions as managers in educational organizations responsible for defining and operating recruiting and marketing strategies according to their selected mission. This decision-making process includes understanding how to identify and evaluate target market opportunities, define and articulate a value proposition for an educational service, and develop a promotional strategy that takes into consideration competitors and price sensitivities of the target market.

Optional synchronous activities are offered Mon/Wed, 2-3pm Pacific Time.

Subject:
International Education Mgmt
Department:
International Education Mgmt
Division:
Middlebury Institute Online
Requirements Fulfilled:

Sections

Fall 2024 - MIIS, MIIS Second Half of Term

IEMG8520B-F24 Lecture (Wick)

Fall 2024 - MIIS, MIO Second Session

IEMG8520A-F24 Lecture (Wick)

Fall 2023 - MIIS, MIIS Second Half of Term

IEMG8520A-F23 Lecture (Chatham)

Fall 2022 - MIIS, MIIS Second Half of Term

IEMG8520A-F22 Lecture (Chatham)
IEMG8520B-F22 Lecture (Chatham)

Fall 2021 - MIIS, MIIS Second Half of Term

IEMG8520A-F21 Lecture (Chatham)
IEMG8520B-F21 Lecture (Chatham)

Spring 2021 - MIIS, MIIS Second Half of Term

IEMG8520A-S21 Lecture (Chatham)

Fall 2020 - MIIS, MIIS Second Half of Term

IEMG8520A-F20 Lecture (Chatham)
IEMG8520B-F20 Lecture (Chatham)

Fall 2019 - MIIS

IEMG8520A-F19 Lecture (Wick)
IEMG8520B-F19 Lecture (Wick)

Spring 2019 - MIIS

IEMG8520A-S19 Lecture (Wick)

Fall 2018 - MIIS

IEMG8520A-F18 Lecture (Wick)
IEMG8520B-F18 Lecture (Wick)

Spring 2018 - MIIS

IEMG8520A-S18 Lecture (Stoffers)

Fall 2017 - MIIS

IEMG8520A-F17 Lecture (Stoffers, Zvoma)
IEMG8520B-F17 Lecture (Wick)

Spring 2017 - MIIS

IEMG8520A-S17 Lecture (Zvoma)

Fall 2016 - MIIS

IEMG8520B-F16 Lecture (Zvoma)
IEMG8520C-F16 Lecture (Wick)

Spring 2016 - MIIS

IEMG8520A-S16 Lecture (Stoffers)

Fall 2015 - MIIS

IEMG8520A-F15 Lecture (Madden)
IEMG8520B-F15 Lecture (Madden)

Fall 2014 - MIIS

IEMG8520A-F14 Lecture (Madden)
IEMG8520B-F14 Lecture (Madden)

Fall 2013 - MIIS

IEMG8520A-F13 Lecture (Stoffers, Madden)

Fall 2012 - MIIS

IEMG8520A-F12 Lecture (Stoffers, Schill)