Middlebury Institute of International Studies at Monterey

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IEMG 8520

Intl Educ Marketing/Recruiting

This course introduces the fundamental essentials of marketing and recruiting as a managerial process. Students who complete the course will understand how to make decisions as managers in educational organizations responsible for defining and operating recruiting and marketing strategies according to their selected mission. This decision-making process includes understanding how to identify and evaluate target market opportunities, define and articulate a value proposition for an educational service, and develop a promotional strategy that takes into consideration competitors and price sensitivities of the target market.
Subject:
International Education Mgmt
Department:
International Education Mgmt
Division:
Intl Policy & Management
Requirements Fulfilled:

Sections

Fall 2019 - MIIS

IEMG8520A-F19 Lecture (Wick)
IEMG8520B-F19 Lecture (Wick)

Spring 2019 - MIIS

IEMG8520A-S19 Lecture (Wick)

Fall 2018 - MIIS

IEMG8520A-F18 Lecture (Wick)
IEMG8520B-F18 Lecture (Wick)