Middlebury

LING 9598

Strategic Communications

The course will explore the principles, evolution and professional practice of public relations with an emphasis on crisis communications. We will do so with a specific examination of the strategies, concepts and tools used to execute an effective public relations campaign or initiative. In addition, we will assess how to and counter harmful events or actions to a company's brand. The class do so with heavy emphasis on student participation and student interaction.
Subject:
Linguistics
Department:
Language Education
Division:
Transltn, Interpret & Lang Edu
Requirements Fulfilled:

Sections in Spring 2024 - MIIS, MIIS Winter/J Term only