Numbers & Narratives: Human Stories in Business Data
In this course we combine the rigor of business analytics with the depth of the liberal arts, unveiling the human tapestry behind the data. We will breathe life into numbers through storytelling, crafting compelling narratives from financial reports, using ethical frameworks to evaluate operational efficiencies, and weaving historical and cultural insights into marketing campaigns. Students will learn how to translate complex data into impactful narratives, how to uncover biases and ethical dilemmas embedded in data, how to infuse empathy and understanding into analytical models and how to bridge the gap between quantitative and qualitative worlds, speaking the language of both data and humanity. No coding or past experience required but you will need access to Microsoft Excel.