Middlebury

FYSE 1220

Political Consumerism

Political Consumerism and the Consumerization of Politics
In the United States, we fashion our identities through the purchases we make. We form communities based on shared loyalty to particular brands and consumer lifestyles. Political campaigns are commercialized and voters choose among prepackaged candidates. For many, the way to participate in social activism is to buy something. But can we solve problems such as globalization, environmental degradation, and excessive consumption through more or different consumption? Our study of current issues in U.S. consumer culture will include culture jamming, boycotts, and the anti-sweatshop and Fair Trade movements, as well as greenwashing, cause branding, and other corporate practices.
3 hrs. sem/disc
Subject:
First Year Seminar
Department:
First-Year Seminar Program
Division:
Interdisciplinary
Requirements Fulfilled:
AMR CW SOC

Sections

Spring 2021

FYSE1220A-S21 Seminar

Fall 2007

FYSE1220A-F07 Seminar (Oxfeld)