Middlebury

FMMC 0207

Intro to Anime as Industry

The Anime Industry: Studios, Genres, Media Mix
What exactly is anime? Why and how did it become so popular around the world? In response to these questions, we will study Japanese anime in the context of its unique media mix industry that involves franchising across manga, movies, television series, and original video animation, as well as toys, merchandise, and video games. We will explore the establishment and development of that industry through the works of key auteurs (e.g., Osamu Tezuka, Mamoru Oshii, Rumiko Takahashi, Masaaki Yuasa), studios (e.g., Toei, Ghibli, Madhouse, Production I.G.), and genres (e.g., mecha, shojo, BL, sports). Our discussions will focus on both the politics and aesthetics of anime, and will be informed by broader historical and theoretical readings.
Subject:
Film & Media Culture
Department:
Film & Media Culture
Division:
Arts
Requirements Fulfilled:
ART NOA

Sections

Spring 2025

FMMC0207A-S25 Lecture (Dobreva)

Spring 2024

FMMC0207A-S24 Lecture (Dobreva)