Middlebury

MPAS 8630

Sustainability Communication

This course offers an approach to communicating sustainability positions in clear, effective, collaborative, and culturally sensitive ways. We will begin by cultivating an awareness of positionality and bias and learning how to segment stakeholder and community interests. You will create your own organization and mission statement in order to tailor communications to the hypothetical organization’s mission. We will explore the fundamentals of effective communication and preparation, including research, ethical interviews, stakeholder segmentation, and communication plans. We will analyze real world examples of sustainability communication and the pros and cons of certain channels. Students will create and share sample communications as well as explore the possibilities of visual storytelling and collaborative partnerships. You will leave with transferable planning documents, writing experience, a refined editing practice, and tools for thoughtful collaboration.
Subject:
Sustainability
Department:
Public Administration
Division:
Middlebury Institute Online
Requirements Fulfilled:

Sections in Fall 2024 - MIIS

Fall 2024 - MIIS, MIO Second Session

MPAS8630A-F24 Online (McKenna, Mayhew-Bergman)