Industrial Design Made in Italy

The objective of this course is to furnish the fundamental knowledge and critical
tools for understanding the phenomenon of Italian Industrial design. The development of the industrial system of production, the formation of the industrial model, and of the industrial and technological system in Italy will be examined to illustrate the historical lateness of Italy’s passage from applied art to industrial serial production and how this late transformation produced a specific evolution that has determined the success and the specificity of the Italian
system in the world market. The objective of this course is to identify the unique circumstances that have contributed to the success of “MADE IN ITALY.”

Required Texts:
Andrea Branzi, Introduzione al design italiano. Una modernità incompleta, Baldini Castoldi Dalai, 1999, Milano

Renato De Fusco, Made in Italy. Storia del design italiano, Laterza, 2007

Vittorio Gregotti, Il disegno del prodotto industriale. Italia (1860-1980), Mondadori, Electa, 1986, Milano