Middlebury Institute of International Studies at Monterey

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MBAG8570A-S16

Marketing Mgmt for non-MBA

Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.
Course Reference Number (CRN):
20489
Subject Code:
MBAG
Course Number:
8570
Section Identifier:
A

Course

MBAG 8570

All Sections in Spring 2016 - MIIS

Spring 2016 - MIIS

MBAG8570A-S16 Lecture (Higgins)