MBAG 8670
Go-to-Market Strategy
This project-based course combines elements of feasibility analysis and marketing strategy. It examines whether a product or service is viable on the market and alternate approaches of bringing it market. Key topics: Analysis of market attractiveness, industry attractiveness, target segment benefits and attractive, sustainable competitive advantage, the ability of the firm to develop and execute strategy, causation and effectuation, and lean start-up approaches.
- Subject:
- International Management
- Department:
- International Management
- Division:
- Intl Policy & Management
- Requirements Fulfilled: