Global Business Strategies
The primary focus of this course is on managing the business-level strategic management function in a global industry. In global industries, corporate performance is strongly influenced by the competitive strategies and organizational capabilities of companies, the economic structure of the industry, and the policies of home and host governments. Adaptive firms in global industries will face significant opportunities well into the next century. Those firms, which do not align themselves with the environment, will face contraction, acquisition, or extinction. Thus, firms that can develop and implement strategies based on (1) global scale economies, (2) production rationalization, (3) a coordinated worldwide network of activities, and/or (4) astute management of home and host government relations will find themselves in a position to outperform competitors that operate as local or national firms. The course will be conducted using both the lecture and case methods and active student participation is required.