Course Catalog

MBAG8570

Marketing Mgmt for non-MBA

Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.

Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:
IMGT8570 *

Sections

Fall 2014 - MIIS

MBAG8570A-F14 Lecture (Higgins)

Spring 2014 - MIIS

MBAG8570A-S14 Lecture (Higgins)

Fall 2013 - MIIS

MBAG8570A-F13 Lecture (Higgins)

Spring 2013 - MIIS

MBAG8570A-S13 Lecture (Higgins)