Middlebury Institute of International Studies at Monterey. Formerly the Monterey Institute of International Studies.

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Marketing Mgmt for non-MBA

Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.

International Management
International Management
Intl Policy & Management
Requirements Fulfilled:
Equivalent Courses:


Spring 2015 - MIIS

MBAG8570A-S15 Lecture (Higgins)

Fall 2014 - MIIS

MBAG8570A-F14 Lecture (Higgins)

Spring 2014 - MIIS

MBAG8570A-S14 Lecture (Higgins)

Fall 2013 - MIIS

MBAG8570A-F13 Lecture (Higgins)