Course Catalog

IMGT8673

Intl Consumer Behavior & Mktg

The workshop will examine the effect of culture on consumer behavior through the study of consumer behavior theories and their implications for marketing practices. Specific topics that will be addressed in the workshop include:

>Consumer socialization

>Group influences on consumer behavior

>The role of emotions in consumer behavior

>Consumer satisfaction

>Consumer misbehavior: The dark side of consumer behavior

>Consumer behavior and the bigger picture: Volunteerism, philanthropy, response to cause-related marketing and corporate social responsibility practices
Subject:
International Management
Department:
International Management
Division:
Intl Policy & Management
Requirements Fulfilled:

Sections

Fall 2012 - MIIS

IMGT8673A-F12 Workshop (Schill)

Fall 2011 - MIIS

IMGT8673A-F11 Workshop (Dalakas)

Fall 2010 - MIIS

IMGT8673A-F10 Workshop (Dalakas)