This course presents the processes which link the multitude of functional organizations that are involved in developing a new product or service. A comprehensive product development process consistent with the recent ISO 15288 and accompanying international standards will be presented. The process will span from the Marketing and Sales inputs and the development of a Market Requirements Document (MRD), to the evolution of the Product Requirements Document (PRD), and finally through to Production and Distribution. Management decisions that span financial, contractual, technology readiness, and organizational issues will be addressed. Several tools and techniques to propel the development process will be demonstrated and discussed.